Tag: Innovation
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The Better Product That Made Tuesday Worse
Innovation often promises a better future while requiring customers to endure a more difficult present. For companies developing AI-enabled products and services, competitive advantage may depend not only on the value of the innovation itself, but also on how effectively they help customers cross the distance between their existing operations and the new possibilities. When…
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Use Synthetic Customers to Find the Next Real Test
Simulated responses can reveal which customer assumptions deserve attention. Their business value depends on turning that exploration into a question that evidence from real customers can help resolve. The customer is part of the hypothesis Imagine a team considering a shorter onboarding flow for a digital service. The proposed design removes explanatory steps so people…
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The Work That Becomes Worth Doing
Lowering the effort behind a task can change which work an organization is willing to undertake. AI value can therefore appear as wider service or better coverage, even when total spending stays unchanged. A lower cost can change the service itself Imagine an organization that prepares detailed onboarding guidance only for its largest employee groups.…
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The Demand an Innovation Makes Possible
INNOVATION — What happens when a new tool makes more questions worth asking? Faster answers can create a different workload, with value and costs that the old demand never revealed. An AI data assistant could make a familiar report easier to obtain. It could also make a follow-up question practical for someone who previously would…