Category: INNOVATION
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The Better Product That Made Tuesday Worse
Innovation often promises a better future while requiring customers to endure a more difficult present. For companies developing AI-enabled products and services, competitive advantage may depend not only on the value of the innovation itself, but also on how effectively they help customers cross the distance between their existing operations and the new possibilities. When…
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The Demand an Innovation Makes Possible
INNOVATION — What happens when a new tool makes more questions worth asking? Faster answers can create a different workload, with value and costs that the old demand never revealed. An AI data assistant could make a familiar report easier to obtain. It could also make a follow-up question practical for someone who previously would…