The new Cognitive Capital

The new cognitive competition is no longer just based on human capabilities. But of humans without and with robots capabilities, partially or totally, in the most varied levels of adherence to artificial insights.

And in this scenario, the old maxim that two heads are better than one gains new horizons, as the brain and the artificial mind become more and more real. I consider this, in fact, another step of evolution – in this case, of cognitive evolution – acting strongly on the tactical and strategic level of companies – and not only on the operational level, as in the past – and in all other markets, where there are economic agents, such as the energy market, or the labor market, or the Internet content market.

Undoubtedly, we have a cognitive convergence of natural selection and competitiveness in the markets, seeking and selecting the most competent players and investors. The impact of this competence in the market is extremely significant, as it can be considered increasingly neglected, or even irresponsible, not to examine and think in as much detail as possible before, during, and after any operation – or transaction, if you prefer – in the market.

And the way to measure this impact is to monitor the cognitive evolution of the markets in the most varied competitions of players that are part of it, identifying risks and opportunities of few winners to master the cognitive sciences and their ROI.

With the evolution of machines and computers, especially in the last few years, we are faced with new layers of techniques and systems for automatic operation, driven by technologies that explore increasingly new and challenging concepts of an association of art and science. And at this level of abstraction, done more and more through the coding of complex algorithms, most of them closed, the boundaries are broken at all times, increasing the need for investments in hardware, firmware, and software technologies by the users, players, and investors.

That implies the new Cognitive Capital.

And the break and break of paradigm is that people are no longer the greatest asset of companies, especially fully automatic and autonomous, where employees can be just machines, created by other companies, within the value chain and model of revenue from this new capital.

By Rogerio Figurelli at 06/21/2020

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